Once you have launched your brand, the biggest challenge ahead of you is to market it. If you have a limited budget, the best way to market your brand is online marketing. More people are buying clothing online, so this can make it easier for you to market online than reaching them via traditional outlets and retail. The topic about brand marketing is vast and may need a series of in-depth articles; this article only summarizes the best ideas that can give you a kick-start.
Creating a catchy tagline
Creating a differentiation factor for your clothing brand is to come up with a slogan, tagline or rallying cry that will connect with your target market emotionally. If you are targeting women who like to travel, you can come up with ideas that will rally them on a common cause. You can come up with something like “Travel with Class.” This could be a catchy and great tagline that the target market can be proud of.
Use social media
You can use social media platforms to market your brand. Most people know that social media is beneficial in marketing but very few people know how to use social media the right way, to market their brand. You should consider a storytelling medium to utilize social media. You can come up with a robust story for your brand and come up with ways to tell your story on social media. This means that every social media post you make has to align with the story of your brand.
Launch a giveaway campaign
Giveaway campaigns are very impactful if you do them correctly. They can give your brand exposure during the first three weeks of launch. This will help you to gain exposure for your brand. When your business is at its initial stage, exposure is more important than short-term sales. Come up with giveaways ideas and make sure they are unique. You could give out your products or other products to encourage people to buy your products.
Find a marketing partner
You should look at all other players in the market as potential allies. Your competitors can also be allies. For instance, if you want a brand that specializes in T-shirts yet you have fitting trousers for the T-shirts, you can partner with them and market your products together. This will reduce marketing costs significantly.